Natural Products Expo West 2023
Natural Products Expo West 2023
Sean Ross, Co-founder
From March 8th - 10th, the Pureboost team and I participated in the largest exhibition of natural and organic products in the world, Expo West, in Anaheim, CA. Being the first show in full-swing since the pandemic, the convention center was buzzing. Floors were packed as over 3,000 vendors and 85,000 attendees came together to discuss the future of natural and organic products - it was an exhilarating event.
We were featured (aptly) in the Hot Products section amongst a plethora of products, including functional beverages, plant-based foods, regenerative cheeses, sustainable seafood and more. Over 3 days, we handed out 1,000+ samples, met 1,500+ visitors and spoke to 10 major retailers about their interest in stocking Pureboost on their shelves. We were thrilled to be visited by Youtubers, Influencers and Tik-tokers eager to share Pureboost as their new favorite clean energy drink with their followers.
Over the course of the show, I was asked the same question a lot, “how does Pureboost compare to new products and brands being launched in the marketplace?” The answer is simple; we’re the only clean, functional energy drink on the market that’s also packed with 25 vitamins, minerals, other added functional benefits and no artificial sweeteners or preservatives (like potassium sorbate and sodium benzoate). Each time we got to share that message, it brought us a little bit closer to our goal of making Pureboost a household name and bringing clean energy to everyone.
The interest and positive feedback we received at Expo only further reinforced what we believe to be true: consumers, and therefore retailers, are looking for “better for you” energy options with functional benefits that fit with their busy, on-the-go lifestyles.
Each and every conversation we had, or sample we gave out, was an important opportunity for our team to share how Pureboost meets those demands while also delivering on flavor and convenience. We look forward to continuing to deliver on that promise in 2023 and beyond!
